Why it’s critical to
look beyond Google’s
Google (v.): to use an internet search
engine, especially Google.com
The term “Google” has been used widely
for at least a decade, which stands as a
testament to the search engine’s online
prowess. Despite its popularity, Google
is not the be-all, end-all when it comes
to online searches. Microsoft’s Bing and
Yahoo! search control smaller shares
of the search engine market, but their stakes
are big enough to warrant a focused effort in
establishing an online presence therein.
4.5% of the search engine market, were searched
over 750 million times.
According to comScore’s May 2012 U.S. search
engine market share report (found via Bing),
Google controls a two-thirds share, at 66.7%.
Bing and Yahoo! maintain 15.4% and 13.4%,
respectively. While the relative comparison to
Google may cause some businesses to overlook
Bing and Yahoo!, the sheer volume of searches
makes the two also-ran engines more enticing.
Of the 17. 1 billion searches that occurred during
May 2012, 2. 6 billion were with Bing and 2. 3
billion were with Yahoo!. To belabor the point,
Ask.com and AOL, which together comprise only
All those figures are well and good, but what
do they mean for your business? First, to state
the obvious, a presence on Google is an utter
necessity. But the more significant takeaway is
that being concerned solely with your business’s
presence on Google, at the expense of a
presence on the other search engines, keeps
one out of every three searchers–potential
customers–from knowing your business exists.
Suffice to say, a presence on the smaller search
engines is nearly as important as a presence
Let’s be clear:
for a given search (i.e. “spray foam
Missouri”). We’re talking about being on the
first page, or perhaps the second; beyond that
is a waste of resources, quite frankly. However,
keeping your business’s website competitive
on one search engine, let alone three, can be
demanding, to say the least. One solution would
be to utilized pre-ranked websites that already
perform well for specific web searches.
Getting your site to the top of a search page
using SEO can be a painstaking process that
takes months to yield results. On the other
hand, you can get someone else to do it for you.
SprayFoamLocal.com is a marketing and lead
generation program for SPF contractors and
suppliers. SprayFoamLocal.com offers search
engine-optimized, region-specific websites for
spray foam contractors looking to get a larger
slice of the online pie. To set up your own
exclusive network from SprayFoamLocal.com,
call 1-888-364-1271, or visit
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