SPRAY FOAM MARKETING TIPS
Stripped Down, or Maxed Out?
Different perspectives on how
design can improve your site’s traffic
So you’ve got a website, or a blog, or both. Traffic has been good, but you’d still like to see some improvement (honestly, who wouldn’t?). Unique visitors, page views, average viewing time per page – they
all need to be on the up-and-up. Integral to improvement is change, and
when considering the numerous means by which to alter your site, you’re
bound to look at its design.
Back during the days of the dotcom bubble, websites were inundated with
oceans of blue underlined text and swarming with myriad banner ads.
More recently, design has streamlined to favor a minimalist approach, with
the pioneer of that frontier being Google. There have even been successes
in creating web-based works of art (see: inze.it). However, there has been a
recent push, albeit a minor one, to reinstate, or rather redefine, the value in
designing information-saturated websites.
(cont’d on the next page)
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