These sites provide visitors with a wealth of content to explore.
So we’ve reached the contrarian camp,
maximalism. Instead of stripping a site down,
or completely re-envisioning a site’s layout,
the object of maximalism entails creating a
web-based smorgasbord by taking advantage
of all available space on a given webpage.
Think of a treasure chest: would you want one
that’s filled with a few neatly organized items,
or one that’s brimming with riches?
AuthorityROI has been a leading voice
for what it calls “clutter,” specifically using
survivallife.com as an example of space-maximized design. Instead of a neatly
streamlined minimalist site, the website
combines core content, highlighted content,
relevant links, and even banner ads in
numerous, albeit reasonably organized,
columns. On a more industry-relevant note,
SprayFoam.com has utilized maximized
design since its inception, with a specific
focus on providing a comprehensive web
experience for visitors.
Maximized site design impacts viewing time
and page views positively, as visitors not
only have a wealth of content to see on any
one page, but also numerous pages to visit.
Furthermore, maximized design can boost
unique views as a result of increased social
engagement (i.e. sharing content).
The Ultimate Truth
So what does this mean for your site? Well, it
depends on what it’s meant to do. If serving
customers or facilitating commerce is your
goal, a minimalist design might be beneficial.
If your site is intended to build a brand,
then an aesthetic aim is critical. If visitor
engagement is the purpose of your site, as
is the case with SprayFoam.com, than maybe
it’s time to forgo the more trendy design
mindsets, and compile the content.
SPRAYFOAM insulation & roofing MAGAZINE 83