Marketing is a perpetually evolving practice, and it has to be, given similarly ever-changing technology
and market behavior. Digital marketing in
particular has seen a great deal of disruption,
despite being an emerging field. Many of these
changes are due to advances in software that
can give marketers a more intimate portrait
of the markets in which they’re engaged.
That being said, it’s advantageous to take a
proactive, rather than reactive, approach to
identifying the major factors and strategies
that will be affecting digital marketing in the
near future. So, Spray Foam Magazine has
assembled the Top 3 digital marketing trends
to keep an eye on in 2016, and beyond.
Mobile has been a frequently discussed topic for
years now, and rightly so. The majority of mobile
devices in the U.S. are smartphones and tablets.
You may in fact be reading this on one right now.
In addressing this shift in the market, Google
has tweaked its search algorithm to reward (i.e.
rank higher) websites with mobile-friendly
designs, versus desktop-friendly. This change
actually happened months ago, so why mention
it on a 2016 list? Google’s preference for mobile-friendly websites is actually more of a full-fledged
commitment to them. Put simply, desktop-friendly websites might be a thing of the past.
More specifically, Google’s search algorithm won’t
punish websites that don’t have a desktop version.
In other words, Google is dead serious about the
future of mobile, and businesses should consider
it a requirement to have a responsive website
(read more about that in Spray Foam Magazine’s
January/February 2014 issue).