It’s one thing to identify a target market, and it’s
another to understand it. Brands that thoroughly
profile their target market are better informed about
their interests, wants, and needs. Publishers will
be able to shape content around audience specifics
in order to maximize relevancy. If the content isn’t
relevant to a given audience, they’re not going to
read it, or worse, condemn it.
In an unfortunate case of branded-gone-wrong, The
Atlantic and The Church of Scientology did not fully
consider their audience’s reaction to this sponsored
content. After a backlash, it was promptly taken down.
KNOW YOUR AUDIENCE
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