CON TACT SUCRASEAL / SES FOAM
Direct any questions about improving the profitability of
your bids, or about the availability of limited contractor
territories to SES Foam:
www.sucraseal.com | www.sesfoam.com
It’s important that a supplier truly understands
the contractor by considering their full operation
and keeping an eye out for inconsistencies in their
installation procedures. It’s important to help installers
overcome operational hurdles by streamlining
their processes, which allows everyone–from the
manufacturer to the end client–to benefit. To gauge
a supplier’s stance on this, it’s key to understand the
extent of their technical service, which should include
chemical problems and equipment issues, and should be
provided in-house, onsite, and online.
Some manufacturers offer extensive in-house training
facilities, like the training center at SES’s Houston,
Texas headquarters, which is complete with a spray
foam rig and mock walls for application training. In-house training is critical for building the fundamental
knowledge installers need to properly install SPF,
particularly when they’re new to the industry.
Service at the job site is also a crucial differentiating
factor for suppliers, as in-house visits simply aren’t
practical once a contractor is out in the field doing
installations. In that case, contractors benefit from onsite
visits for everything from building a rig from scratch
to troubleshooting equipment. This on-call service can
eliminate the need for installers to hire expensive full-time mechanics. Manufacturers that provide this level of
training and support, like SES, stand out in the industry
by ensuring the end product for every application is of
the highest quality.
It’s also important for a supplier to leverage current
technologies, and when it comes to technical support,
the internet is a powerful tool. With merely a website,
suppliers can provide 24/7 access to technical videos,
building science articles, and technical support, much
like SES accomplished with the Contractor Support
Portal on their website.
Your relationship with your supplier should be
intimate from a business perspective, and a supplier’s
concerns should extend beyond just their products
to the full scope of their contractors’ businesses.
Moreover, manufacturers shouldn’t be concerned
with the size of their contractors business, in
terms of their purchasing power, but rather how
well they’re running and how consistently they’re
Suppliers like SES have realized they can assist
on a business level as much as a technical level by
offering advice on everything from bidding jobs and
accounting, to material costs and setting margins, as
well as the importance of foam yield from each set
ordered. Furthermore, it should go without saying
that a manufacturer should be continuously looking
to improve the yields of their products, and thereby
the profitability of their contractors.
It shouldn’t be out of the question that a supplier
provides sufficient marketing support as well.
Suppliers may opt to partner with a marketing
specialist that can optimize their contractors’
websites for search engines and lead generation,
start Google Ad Words campaigns, design vehicle
wraps and brochures, or order trade show booths.
A manufacturer shouldn’t just want the business
of their spray foam contractors; they should want
their contractors to succeed in their own businesses,
and do so in a safe and highly professional manner.
With this approach, suppliers like SES can change
the spray foam industry in the best way possible,
benefitting everyone in the process, from designers
and builders, to installers and homeowners. Rather
than solely focusing on selling more foam by adding
contractors, a manufacturer should focus on making
its existing contractors more successful. If a supplier
can help its contractors with training, technical
knowledge, marketing, and best business practices,
everyone stands to benefit, from the manufacturer to
the small business owner to the employee.
YOUR SUPPLIER’S TECHNICAL SUPPORT IS
COMPREHENSIVE AND THOROUGH
YOUR SUPPLIER TRULY
TREATS YOU AS A PARTNER
PHOTOS COURTESY of SucraSeal / SES Foam