SEPTEMBER/OCTOBER 2015 • SPRAY FOAM MAGAZINE
Break through the competition by being the authority in your market
With the undeniable growth of the spray foam industry, and with new players continually entering the market, it’s important for established companies to leverage their experience as much as possible. Sure, informing customers of about decades of experience with spray
foam might tell them you have expertise, but does it convince them? In other words, are you truly an
authority on this subject matter?
Being an authority in a particular arena is a position of great advantage in a highly competitive marketplace. Essentially, this concept dictates that an authority leverages extensive expertise to provide
a wealth of information to relevant audiences. In the modern marketing landscape, the information
comes in the form of content that is created and distributed digitally. That being said, the information
is useless if it’s not delivered to relevant audiences. If you’re looking to be an authority, you have to get
your name out there, and below are some factors to keep in mind.