Spray Foam Magazine - Jan/Feb 2016

PHOTOS CO URT ESYo f BUI L D-Mar ke ti ng

formance from the product you are purchasing can be a game-changer. You want field personnel in your corner who have the ability to transfer their knowledge to your crews so you can have maximum performance day in and day out. When choosing your supplier, strong consideration should be made regarding the proper investment in the resources you want in your corner.

We all need to have the proper business tools in our corner. There are business management programs that can support everything from bids to inventory. These tools are another method of ensuring your business vision is coming to fruition and that you are earning your planned profit. The supplier you have in your corner should not only be comfortable with you having the proper information, they should be pushing you to check the performance of their product and your business.

Your corner should have a symbiotic relationship with you. Your success should be critical to those in your corner and therefore supporting you in getting the best business tools. Introducing you to the best practices should always be a priority of your supplier.

You are judged in your marketplace by your quality and
your performance. Those in your corner should be interest-
ed in you providing the best installation possible. Is your
supplier critical of the actual installation? Your supplier
should be part of your team and should be involved in the
discussions regarding how you enter the ring and your per-
formance in the ring. These conversations can be difficult,
but you want someone with the knowledge and ability to
have the conversations with you and the ability to supply
you with what you need to improve your performance. These
discussions should include the performance of the product,
with your supplier wanting you to get the maximum per-
formance out of the product. One question we must all ask
ourselves is, “Are we willing to be pushed to the next lev-
el?” Your supplier should be encouraging you to improve, to
work to the maximum and not accept mediocrity.

Is your supplier marketing itself as the best supplier, and are they willing to market you as the best fighter? Sometimes marketing creates an atmosphere of competing goals. Is the product more important than the installer? Are the gloves more important than the boxer? Obviously you want your customers to know that you are using a credible product, but